Hefty is a brand name of trash bags, foam disposable tableware, children’s disposable tableware, slider closure food storage and freezer bags, and disposable cookware. It is a registered trademark of Pactiv Corporation. Founded by Mobil Corporation, the brand was sold to Tenneco in 1995, and then to Pactiv in 1999.
Hefty (NYSE: PTV) is a leader in the consumer and foodservice/food packaging markets it serves. With 2008 sales of $3.6 billion, Hefty derives more than 80 percent of its sales from market sectors in which it holds the No. 1 or No. 2 market-share position. Pactiv’s Hefty® brand products include waste bags, slider storage bags, disposable tableware, and disposable cookware. Pactiv’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials.
1988
Oct 31, 1988 - Plus, the low-cost line will remain cheaper than its chief competitors, Glad and Hefty brand bags. But if you're an environmentally conscious shopper and biodegrabability is a big sales point for you, the new Ruffies may disappoint. The bags use photosensitive materials in order to ...
1990
Jun 13, 1990 - John K. Van de Kamp and attorneys general in six other states filed consumer protection lawsuits Tuesday against the maker of Hefty brand plastic trash bags alleging that Mobil Chemical Co. used false advertising to sell its so-called degradable bags. Van de Kamp's suit concurs.
1998
May 1, 1998 - brand accounted for 30.0% of total retail garbage and trash bag sales. This was followed by 24.4% for Tenneco's Hefty brand. Tyco ... DowBrands and First Brands dominated sandwich/freezer/food. storage bags sales, but competition increased from Tenneco's Hefty ...
1999
Sep 24, 1999 - Arguably, Exxon, thanks to its size and history, has better acceptability than Mobil in the financial community and among consumers. ... shortlisted but did not identify four ad agencies in Chicago in a competition for the $10 million to $15 million ad account of its Hefty brand. ...
2008
Aug 21, 2008 - (SkyNewswire.com)---LAKE FOREST, Ill.--Pactiv Corporation, maker of Hefty® brand products, today announced the introduction of new Hefty® Ultra ... The Hefty® brand is one of the nation's most widely recognized brands. Hefty® brand products include waste bags (eg, Ultra FlexTM bags,